All organisations have an employer brand, whether consciously, actively developed or not.
Human capital management remains a top priority for all types of businesses – the evidence indicates having top talent can yield double-digit investment savings and growth by accelerating transformation processes by as much as 40%. Strong, strategic employer branding allows for flexibility to target key employee groups (high performers, critical skills team-members, high potentials etc). Making it easier (and far cheaper!) for organisations to attract, and recruit quality people; to build talent pools and engage with their own people at the same time.